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Web design is a unique marketing
medium that provides an interactive informational and
graphical representation of your business. More
interactive that a flyer or book, more versatile than a
video, and sometimes more informative than a visit to
your location, a website is a complete experience for
your customers. Your website can take orders, record
data, answer questions, troubleshoot and solve problems,
fax, email, call, and perform nearly any function you
can dream up. Web design is a powerful way to create an
internet presence for your business, but your site will
not reach its full potential unless your web design
meets the needs of both your business and your
customers.
In order to be visible to the search engines, and rank
high enough in the search results to be seen, your page
will need to follow certain optimization rules. There
are also details both aesthetic and functional that can
make the difference between and eyesore and an
eye-catching site that keeps the interest of your users.
Your site should be structured in a way that is easy to
understand, compelling to look at and genuinely drives
sales.
Good web design is crucial; you don’t want your page to
look like it was put together by a high school kid in
1995. Designing and implementing the features you need
can be tedious and expensive, and frustrating if done
incorrectly. You not only need to get the programming
right, you need the right end-user experience for your
customers.
Remember that not all browsers will interpret your HTML
coding the same way. There are many different browsers
and web authorizing programs out there. While a piece of
web design will appear as intended in Chrome, it may
appear completely differently in Netscape or Explorer.
Standards and new technology are validated to ensure
continuity at the World Wide Web Consortium, also known
as W3. Despite these efforts, there are still numerous
fixes and work-arounds to try to circumvent
browser-specific bugs.
Consider your webpage to be a virtual storefront. In a
physical store, customers can be discouraged by
cluttered shelves, dusty merchandise, missing price
tags, and unhelpful staff. Likewise, bad design, poor
navigation, errors, pop-ups, and hard to find
information can turn potential sales away from your
business. Online users today spend only a few seconds on
each site so anything that makes their experience
difficult sends them running to the countless other
competitors out there. |
Many businesses unknowingly sabotage their online marketing efforts by
using unqualified, inexperienced web designers.
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